Group Head of Marketing & Communications

Our client is a well-established healthcare group operating in the UAE and KSA, specializing in post-acute care for both adults and children through a comprehensive continuum of services. The organization is committed to delivering patient-centered care, ensuring every patient is treated with dignity, respect, and compassion while supporting their recovery and transition back home, either independently or with the support of family members and home healthcare services.

What we offer
Your salary is tax free! You will have the opportunity to expand your network and be a part of a dynamic and growing company. Our client offers a direct employment contract, competitive salary package, and other benefits as per UAE Labor Law.

Who you are
You are a strategic, visionary marketing leader in healthcare and patient-focused communications. You excel in fast-paced, multi-facility environments, blending creativity, analytics, and execution. You inspire teams, drive collaboration, enhance brand reputation, and deliver patient engagement and growth.

Skills & Competencies

• Strategic Marketing: Patient acquisition, physician networks, B2B partnerships, post-acute, chronic and elderly care.
• UAE (DOH, DHA) and Saudi (MOH/CCHI); cross-border campaigns.
• SEO, social media, CRM, automation, analytics, patient journey mapping.
• Market Intelligence: GCC trends, service expansion, new patient segments.
• Leading teams, managing agencies, aligning with clinical, ops, HR, finance.
• Managing budgets, ROI, acquisition, retention metrics.
• Compliance & Cultural Sensitivity: Healthcare regulations, ethical communication, GCC norms.

Education & Qualifications

• Bachelor’s in Marketing, Communications, Business, or related; Master’s preferred.
• 15+ years marketing, 5+ in leadership; healthcare/multi-facility preferred.
• Certifications (CIM, Digital, PR/Comms) advantageous.
• Arabic speaker with UAE experience; KSA a plus.

Description

In this role, you will lead the strategy, planning, and execution of marketing, branding, and communications across multi-facility operations in the UAE, KSA, and emerging markets. You will drive consistent brand positioning, reputation management, and patient engagement, supporting business growth through integrated, data-driven marketing strategies. The role includes overseeing digital, B2B, and patient-focused initiatives, managing cross-border teams and agencies, and aligning marketing activities with clinical, operational, HR, and finance objectives. You will also ensure compliance with regional healthcare regulations and deliver culturally sensitive communications.

Role & Responsibilities
Strategic Marketing Leadership

• Develop and execute group-wide marketing and communications strategy, including brand positioning, messaging, and visual identity.
• Oversee annual marketing plans, budgets, and performance metrics aligned with business goals.

Communications & Reputation Management

• Lead internal and external communications, media relations, and crisis response.
• Protect and enhance brand reputation across all channels and facilities.

Digital Marketing & Patient Engagement

• Drive digital strategy, including website, social media, SEO, content, and patient engagement platforms.
• Monitor online reputation, patient feedback, and optimize engagement campaigns.

Market Intelligence & Growth Support

• Conduct market research, competitor analysis, and patient insights.
• Collaborate with Business Development and Operations to identify opportunities for patient acquisition, referral growth, and retention.

Leadership & Stakeholder Collaboration

• Lead and mentor marketing teams across UAE and KSA; manage agencies and vendors.
• Align marketing strategies with executive leadership, clinical, and operations teams.
• Ensure consistent brand application and marketing standards across all facilities.