the key to success

As a dedicated HR business partner, we believe in the importance of sharing our knowledge and expertise. That is why we organize knowledge sessions on a quarterly basis. Each session focuses on a relevant HR-related theme. These knowledge sessions are free of charge and are intended for professionals in HR and management roles within organizations. While we welcome both clients and other relevant businesses, these sessions are not aimed at job seekers. We deliberately keep the groups small to maintain an interactive format and allow for the discussion of real-life cases!

upcoming knowledge sessions

In the GCC, employer branding isn’t what you say. It’s what people experience. From the first interaction to long-term engagement, the organisations that stand out are those where culture, values, and hiring decisions all speak the same language.

As part of Alert’s Knowledge Series, we invite you to join a focused session that goes beyond messaging and into what actually works inside organisations, where culture becomes measurable, and values become hiring tools.

Together with Anna Dashkovskaya, MCIPD-certified HR Director with 20+ years of experience across FMCG, Oil & Gas and Industrial Manufacturing, and HR consultant who has applied these tools across multiple organizations, we’ll explore real, practical applications that connect culture to talent decisions.

This session highlights:

  • Culture diagnostic in action: discover the Corporate Culture Questionnaire, learn how to use it, and see through a real in-house case how insights translate into concrete actions.
  • EVP that attracts the right people: learn how to identify what truly keeps your top performers, build your EVP around it, and practice values-based structured interview techniques drawn from a consulting project in Dubai.
  • Values in action: explore how to test whether values are genuinely lived, and experience how gamification can embed behaviors into daily culture.

Expect honest conversations, real-world insights, and practical takeaways you can apply immediately.

Date: 7 may 2026
Schedule
8:00 AM – Event opening with coffee, light breakfast, and networking
9:00 AM – Start of the session
10:30 AM – Closing session followed by networking
11:00 AM – End of the event
Location: Meeting Room “Nakhla 8” – Hilton Palm Jumeirah

register for the knowledge session

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